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Email marketing

Send your customers automatic birthday wishes

You will never forgot about birthday wishes of your customers. In Quanda we have prepared special automatic birthday campaign, which will check for birthday data every day, and sends out a birthday wishes. All automatic without having to remember it.

  • Jan Spáčil
  • Author

  • Jan Spáčil

Email marketing

My email was opened by
only 20 % of people to whom I sent it. Is it a lot or little?

Few days ago we crossed the border of 5 million sent emails from our marketing system Quanda. We are also closer to the border of 100 thousands sent emails per day more often. With a growth of total number of Quanda users and the following growth of total number of sent emails, more often we get questions like: “My email has been opened by only 20 % of respondents. Should I be satisfied or is it not much? Why have only 5 % of people clicked on the links in the email, isn´t it little? Why is there always somebody who logs out, how can I avoid this?”

  • Jan Spáčil
  • Author

  • Jan Spáčil

Email marketing

Why purchased database stinks?

Size of contact database and corresponding amount of sent e-mails are directly proportional to results, which you will achieve by useing e-mail marketing. Nothing affect your results more than the number of e-mail addresses to which you will send your e-mails.

  • Jan Spáčil
  • Author

  • Jan Spáčil

Email marketing

4 basic rules to aviod having your e-mails sent to SPAM

Distribution of the e-mail messages, tips, newsletters and special offers represent one of the most effective marketing channels nowadays. But there is a catch! You must send the e-mails only to the people who showed interest in communication with you – they signed up for your website, downloaded content, provided their e-mails and approved further communication.

  • Jan Spáčil
  • Author

  • Jan Spáčil

Email marketing

4+1 ways how to write a subject of the email so that the customers open it

One of the key things when sending the emails is to cause that the receiver of your email will open it up and read it. A subject of your email is usually the first thing the receiver of your email reads. If you manage to create a subject that encourages the receiver to open and read your email, you win.

  • Jan Spáčil
  • Author

  • Jan Spáčil

Email marketing

Is the email marketing dead?

In spite of a massive development of the social media, the email marketing remains still very effective, cheap and well quantifiable marketing tool. If you are deciding whether to include the email marketing to your marketing activities, make sure your customers truly use an email.

  • Jan Spáčil
  • Author

  • Jan Spáčil